New pedestrian signage to improve visitor experience in Fremantle

The City of Fremantle will soon roll out a suite of new pedestrian wayfinding signs in key locations in the Fremantle CBD, North Fremantle and South Fremantle.

The $600k Fremantle Wayfinding Project will improve people’s experience in navigating their way around the port city by creating a link between key activity areas, highlighting attractions and precincts and directing people to public services and facilities.

The project is partly funded by the Australian Government through the Tourism Demand Driver Infrastructure program, which is managed by Tourism WA.

Stage one of the project will commence in June this year and will consist of the installation of up to 40 custom-designed signage modules. Stage two (FY 2016/17) will fine-tune and extend the system to improve linkages.

As Fremantle continues to mature and grow as a city an integrated signage system to help people find their way around is critical.

The timing of this initiative has been influenced by a number of factors including Freo’s recent listing as a top 10 ‘must see’ world city by Lonely Planet, the unprecedented $1.4b pipeline of development which will see more people living and working here and the rapidly growing cruise ship industry.

In recent years we’ve seen the emergence of popular new precincts in South Fremantle and North Fremantle, so another key outcome is to ensure visitors are made aware of these areas to help local businesses leverage off Fremantle’s growing visitor economy.

Both the design and locations of the signage modules have been determined by a team of urban design and wayfinding experts as well as through feedback from a community consultation process.

The modular design follows world best practice in terms of legibility, accessibility, anti-vandalism and the use of sustainable materials.

The Fremantle Wayfinding Project is an initiative of the City of Fremantle Economic Development Strategy 2015-20 and is supported by the Australian Government and the State Government through Tourism WA.

 

 

wayfinding signs

About Mayor of Fremantle Brad Pettitt's blog
City of Fremantle Mayor

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