Port City Priorities – oval to ocean campaign

The City of Fremantle this week unveiled two priority projects of state significance which will continue the momentum of the port city’s ongoing revitalisation and provide thousands of jobs for Western Australians.

The Port City Priorities – oval to ocean campaign will focus on building support to redevelop the Fremantle Oval precinct and the southern side of Fremantle Port (South Quay) into projects of state significance and value.

Watch the launch video

Both projects involve upgrading currently underutilised areas of state government owned land parcels and therefore require collaborative effort from state government, private sectors and the Fremantle Council to bring them to life.

With a $1.4b development pipeline in Fremantle and the $250m+ revitalisation of Kings Square underway, there is great potential to capitalise on the growing interest in Fremantle and transform these well-known but underutilised precincts in our city.

Council has been focused for some years on reviving the city centre but with plans starting to have their desired effect we’re now looking at the next wave of opportunities. Fremantle Oval and South Quay are at the top of our priority list.

South Quay is not only a gateway into Fremantle, but the first impression cruise ship passengers have of Western Australian – which in its current form is a massive temporary carpark and a poor use of prime land which delivers a substandard tourism experience for the 150,000 cruise ship passengers and the local community.

With the cruise ship industry booming and record numbers arriving in Fremantle, including the Ovation of the Seas yesterday, South Quay could become a high-quality integrated commercial and tourism precinct which better connects the passenger terminal to the city centre and leaves a much better impression of Fremantle.

A City-commissioned independent report has identified the development of South Quay would generate 3,700 new jobs and private investment of $3.5b. It would also return almost $1b to the state over 20 years and could be done regardless of whether Fremantle Port is privatised.

With state government support, we could also upgrade and develop Fremantle Oval into a premier community and sporting hub which would revamp the area following the closure of Fremantle Hospital’s emergency department and relocation of the Fremantle Football Club. This would include a WAFL centre of excellence for grassroots football and year-round activation including community events and festivals.

Both priority projects were identified by the community as part of an extensive community visioning exercise in 2013/14 and were included in the City’s Freo 2029 Transformational Moves strategy to unlock Fremantle’s potential as a vibrant and sustainable urban centre.

For more information visit www.fremantle.wa.gov.au.portcitypriorities



About Mayor of Fremantle Brad Pettitt's blog
City of Fremantle Mayor

One Response to Port City Priorities – oval to ocean campaign

  1. Let us hope the development of Freo Oval goes ahead in time for the arrival back of the East Fremantle Football Club who had many victories over many years at this oval. Let us also hope that the departing AFL side Dockers stop trying for a money grab and do the right thing and leave on good terms without the four million they are asking. WAFL football has and always will be a great tradition in the heart of Fremantle.

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