The Pulse taken on Fremantle’s Vital Signs

Just in case you missed your copy of the Fremantle Foundation’s Vital Signs Report in the Freo Herald last week then you down load the report here: Vital Signs 

In a first for our community, they take a snapshot of Fremantle’s vital statistics including the Gap Between Rich & Poor, Health, Learning and Belonging. It is well worth a read.

Introducing The Lupin Co: winner of the City of Fremantle’s Sustainable Initiative Award

I recently had the pleasure of catching up with David Fienberg who is the Co-Founder and Managing Director of The Lupin Co.

The Lupin Co won the City of Fremantle’s Sustainable Initiative Award at the Fremantle Chamber of Commerce’s 2017 Business Awards.

While I wasn’t on the judging panel I was impressed to hear about how we have innovative, sustainability focused companies like this setting up in the heart of Fremantle.

David was very  passionate about making  food that tastes great, is easy to use and delivers amazing benefits the whole food chain.

We agreed that  while the ‘sustainable’ word gets thrown around a bit Lupin Flakes are surprisingly good for the environment. Like chickpeas and lentils, as a legume – lupins acts as a natural fertiliser, introducing nitrogen to the soil, therefore reducing the need for chemical fertilisers.

Find out more here:

Last Last Week in 2 Minutes

Here’s a quick 2 minute video update on what I’ve been getting up to last week or so. In summary it’s been a week of strong collaboration with the new state government who have been refreshingly aligned with the Freo Council strategic priorities, finishing with a major presentation to the property industry in Perth.

A Movie About A Life Less Plastic by Quincey for Plastic Free July

It was lovely to join the amazing Hilton Harvest crew, lots of families and Cr Hannah Fitzhardinge for the world premiere of Quincey’s great little stop motion short movie as part of Plastic Free July. Quincey is 10 years old  and Year 5 at Hilton Primary School. He did the clip after doing one day course at the Freo Arts Center. So talented!

I even got a small role. Not sure about my acting talents though!

As you can see it was a huge turnout at the PCYC in Hilton

‘Free after 3’: Freo expands free CBD parking for locals

Can I start by saying a big thank you to everyone who provided feedback into the Council item this month on residents CBD parking permits. It was really helpful.

On the back of that feedback the Council modified its position and on Wednesday night Council voted to expand free parking in the Freo CBD and simplify  the rules to encourage locals to spend more time in the CBD.

We have addressed this now so it is simply ‘Free after 3pm’ on-street. We have also retained free on-street parking in the morning until 11am.

These changes mean residents now have access to 20 hours of free on-street parking each day.

Extended free parking gives residents another big reason to shop in Freo and support local businesses. We have a great range of fantastic shops here and we encourage locals and visitors alike to make the most of all Freo has to offer

The changes came about as we responded to feedback that existing residential parking permits were underutilised.  Many residents have told us they found the rules confusing.


Effective from 1 August, residents’ parking permits now include weekends as well as weekdays and the number of hours when parking is free has been boosted. The permits also extend to public holidays.

These new conditions allow residents to park for free at all standard on-street (kerbside) car parking bays during the following times:

  • Valid Monday-Sunday (seven days per week).
  • Free parking from 9.00-11.00 am. Permit holders must abide by the posted time limits (e.g. 30 minutes, 1 hour, 2 hours).
  • Free parking from 3.00-5.00 pm. Permit holders must abide by the posted time limits (e.g. 30 minutes, 1 hour, 2 hours).
  • Free parking from 5.00 pm – 1.00 am. Time restrictions do not apply.

Council will also explore the potential to expand free parking into the off-street areas as well as move towards use of digital permits to make the process even easier into the future.

Visit for more information.

fSpace, Creativity and the Business Development Program

The amazing fSpace recently celebrated its 4th birthday in Fremantle. For those of you that haven’t heard of it fSpace is a creative, professional co-working space right in the heart of Fremantle above Kaulas Sister

I was on hand to formally announce funding for a third Business Development Program – a collaborative program between fSpace and The City of Fremantle that provides financial support to businesses within the creative industries.

The Business Development Program is designed to promote the local creative and knowledge economy, assist start-ups and small business to grow and to encourage innovation in Fremantle. This program has been a great driver in attracting individuals and businesses from outside Fremantle, with the majority of participants still going strong here in Fremantle.

fSpace owner, Sabine Albers, who does an amazing job said that over the two previous years, this program has helped over 20 businesses develop and grow in Fremantle. In addition to the financial support towards a professional workspace, businesses have benefited from the inspiring energy, collaborations, and strong sense of community at fSpace. She added that some former program participants have grown their businesses and are now in larger, dedicated offices in Fremantle.

The Business Development Program offers qualified businesses and start-ups three to six months of subsidised workspace at fSpace.

To be eligible for the program, a business must fall within the creative industries sector. These are businesses that are primarily focused on individual creativity, skill and talent.

I also got to meet some amazing early succeses of the program like Curve Tomorrow  whichwas one of the first participants of this program when they expanded to Western Australia from offices in Melbourne.

Mo Jaimangal, a cofounder and director of Curve Tomorrow, previously explained during an fSpace Talks Event that they seek to positively impact the lives of 1 billion people by applying their knowledge of technology in health and medical services.

When I asked for an example of this, Mo spoke about the work they’ve done with leading autism researchers to automate the diagnosis of children on the autism spectrum.

He explained, “We’ve taken what they were doing – a very manual process with psychologists observing children playing with toys, timing them with a stopwatch and making notes with pen and paper – and created a game that can be played on an iPad.”

“In addition to a quicker and more efficient diagnosis that leads to earlier treatments, this assessment can be done anywhere. We collect and store the test results on a secure cloud, where psychologists can look at them and decide on treatments.”

The Business Development Program is available to new business start-ups as well as existing businesses that are looking to develop and grow from Fremantle.

This year’s program has added optional coaching and mentorship towards developing a formal business plan – a crucial step for any new business start up.

Sabine Albers said she loves the diversity of the people who share and make her fSpace what it is. The mix of passionate people doing so many interesting and helpful things. The energy this creates is just fantastic.

To learn more about the Business Development Program, visit


City takes action on speed humps

This press release went out today:

The City has taken action to address concerns by modifying speed humps on three key Fremantle roads.

Following public feedback regarding the recent installation of speed humps along Ord Street, Wray Avenue and South Terrace, the City has reduced the severity of traffic treatments but remains committed to driving behavioural change and improving safety.

Fremantle Mayor Brad Pettitt said the most frequently raised issue during the Fremantle 2029 Community Visioning Project was the need to slow traffic and make the city safer for pedestrians, cyclist and other road users.

Mayor Pettitt said the recent works emphasised council’s ongoing commitment to delivering on this request. He acknowledged that the introduction of speed humps was not universally popular, but said the City had listened and acted to address concerns that the measures went further than necessary.

“We have reduced the overall number of speed humps as well as softened the remaining humps on Ord and Wray Avenue,” Fremantle Mayor Brad Pettitt said.

“This responds to the feedback we received and will reduce the impact for cyclists and smaller vehicles using these streets.

“We are grateful for the input from our community and have already received a number of positive comments about the modified approach.

“It’s worth remembering also that the introduction of the speed humps in the first place was prompted by a desire to slow traffic and make our streets even safer for pedestrians, cyclists and other road users.

“We will continue to work in partnership with our community to achieve a safer and better-connected Fremantle.”

Ord Street

  • Two of five speed humps have been removed and the gradient of the remaining speed humps has been softened. This aims to still slow traffic at key pedestrian crossing points (to schools and the Fremantle Arts Centre and leisure centre) and discourage trucks from using this route as a shortcut to Fremantle port.

Wray Avenue

  • Two of four speed humps have been removed and the gradient of the remaining speed humps has been softened.

South Terrace

  • Speed humps on South Terrace deliver an interim/temporary solution while permanent traffic calming and streetscape upgrades are developed and finalised.
  • By slowing the traffic down initially, the City is in a stronger position to advocate to Main Roads (who control speed signs in WA) for an official speed reduction on South Terrace.
  • The City is currently working on its first targeted area for the permanent scheme which will include a ‘slow’ speed node and footpath build-outs on South Terrace at the intersections with Little Lefroy Road and Sydney Street.
  • This permanent solution is also likely to include footpath upgrades, landscaping improvements and street furniture and is scheduled for delivery as part of the 2017/18 City works program with the help of the state government.
  • In response to community feedback, the City has removed five of 15 speed humps as well as introduced a central speed hump to prevent cars from weaving to avoid the humps.