EYP Festival 5.0

Five years goes fast when you are having fun! Esplanade Youth Plaza is having a birthday party this Sunday.

• Skateboarding WA Park Sharks competition

• Perth Parkour workshops

• Hip Hop demo & workshops

• Scitech TECH Zone

• slacklining

• Live interactive street art

• Markets

• Food Trucks • amusements and more

Can we build our way to Sustainability? Talking from off-grid to zero carbon and zero water

This coming Tuesday evening at Ronnie Nights in Freo I will be talking to sustainable house legend Michael Mobbs and Josh Byrne & Associates, Mark Taylor about the role that buildings can play in addressing the climate challenge.

Pop on down. It is free.

This is Fremantle Video

This is Fremantle’s new brand

The City of Fremantle has launched a bold new marketing brand designed to attract more visitors and reinforce Fremantle’s status as a major tourism destination.

The ‘This is Fremantle’ brand was unveiled to a gathering of state government ministers, tourism industry officials and local business representatives at the WA Maritime Museum last night.

The new brand highlights Fremantle’s vibrancy and culture, and also captured Fremantle’s proudly independent spirit.

Fremantle is different and we make no apologies for that – it’s why people love it.

This new brand and the campaign to come is a reminder to everyone that Fremantle is an important tourism asset that attracts visitors from around the world, so it should be leveraged to market the whole state.

Fremantle is in the middle of a period of unprecedented investment in new hotels, new residential and retail spaces and new hospitality offerings, so now is the right time to be launching a new brand and visual identity for the city.

The $270 million Kings Square redevelopment will see new shopping, dining and entertainment options come on line by the end of the year which will add to our already vibrant and diverse city centre.”

The new brand is the culmination of a six month project delivered by the City of Fremantle, the City’s Destination Marketing Working Group and award-winning creative agency Juicebox.

Working Group chair Linda Wayman said the ‘This is Fremantle’ brand not only emphasised the city’s colour and fun, but also reflected the growing maturity in Fremantle’s tourism offering.

“The new brand is a bold and contemporary stake in the ground that echoes the spirit, soul and intimate connection to the sea that Fremantle is famous for,” Ms Wayman said.

“Fremantle has a reputation for its artistic, creative and laid-back nature, but we wanted to capture the sophistication and polish that now exists within our city’s high-end boutique retail, fine dining, craft beer and hospitality scene.”

The ‘This is Fremantle’ brand will be incorporated into all of the City of Fremantle’s destination marketing materials like maps, brochures and event programs and featured in new banners and signage throughout the city.

The City’s Fremantle Story and Visit Fremantle websites will be merged to create a one-stop-shop for visitor information, and social media platforms will be updated in line with the new brand.

Six short videos have been produced for television, internet and social media, and will also be shown on the big screens at Optus Stadium during Fremantle Dockers home games.

An advertising campaign utilising billboards, digital platforms and other media will be rolled out next month.

The launch of the new brand has been timed to coincide with the Australian Tourism Exchange being held in Perth next week, where promotional packs including video and images of Fremantle will be distributed to tourism industry buyers from around the world. 

Industry briefing sessions for local businesses are being held at the City of Fremantle over the coming weeks. The City will also be visiting businesses and handing out materials on how they can engage with the new brand.

To watch the ‘This is Fremantle’ videos click here.

To view the new Visit Fremantle website click here.

Construction underway on Fremantle Park Sport and Community Centre

Construction on a major new Sport and Community Centre at Fremantle Park will commence this week.

The signing of a lease by the City of Fremantle and the newly incorporated Fremantle Park Sport and Community Centre’s management committee on Friday has paved the way for construction on the new facility to start.

The project will see the Fremantle Workers Social and Leisure Club, Fremantle Lawn Tennis Club and Fremantle Bowling Club all housed in a single, purpose-built facility.

It will include the demolition of the existing tennis club and bowling club buildings, construction of the new centre, the installation of two new hardcourt tennis courts and a new synthetic bowling green.

The chair of the Fremantle Park Sport and Community Centre management committee, Laurie Apps, said members of all three clubs were jubilant that building contractors would be on site from the beginning of April.

“This project has been many years in the making, and a new sport and community centre, a new synthetic bowling green and new tennis courts will give a huge boost not only to the three clubs but also to the broader community,” Mr Apps said.

“Fremantle Tennis Club, Fremantle Bowling Club and the Fremantle Workers Social and Leisure Club have been an integral part of Fremantle history for well over 100 years.

“And for the three clubs to come together on the very special Fremantle Park, right on the doorstep of the CBD, will ensure the future of the clubs for the next 100 years.”

The new centre will be a brilliant new community asset for Fremantle.

The plans for the new building include three indoor function rooms, cafe, bar, commercial kitchen and an alfresco area and balcony overlooking the sporting areas.

The cafe and alfresco area will be open to the public to enjoy, the indoor function rooms will be available for hire to community groups and for private functions, and the sporting facilities will also be available to the public through casual hire.

A report commissioned by the council back in 2011 recommended the clubs come together to share a new facility, so it’s been a long road to get to this point.

I congratulate everyone involved for their patience and dedication in bringing the project this far, and I can’t wait to see the finished building.”

The approved budget for the project is $4.1 million, with $1.85 million coming from the City of Fremantle, $1.85 million from the Fremantle Workers Social and Leisure Club and $400,000 from the state government’s Community Sport and Recreation Facility Fund.

The three clubs also contributed an additional $180,000 to fund items that were outside the scope of the budget.

As a complementary project, the City of Fremantle will also build new public car park on Parry Street.



Ride to Improve Freo’s Bike Infrastructure

This Sunday March 31st at  9.30am at Pioneer Park, opposite Fremantle Station there will be a social ride to look at Bike Infrastructure.

Members and supporters of Bike Freo (the Fremantle Bicycle Users Group) invite anyone interested in safer cycling to join us on a ride to explore the state of bicycle infrastructure in Fremantle.

The ride is from 9.30am to about 11.00am on Sunday March 31st, starting and finishing at Pioneer Park, opposite Fremantle Station.

Come along and enjoy an easy bike ride in the company of people who share a desire to create more cycling and safer cycling in our region. Participants are encouraged to stop the ride for a discussion at places where they feel improvements need to be made and also to linger for a drink and chat at the end of the ride.

Have your say on Freo’s Community Safety and Crime Prevention Plan

Residents, businesses and visitors to Fremantle are being asked for their input on the City of Fremantle’s new Community Safety and Crime Prevention Plan.

The development of the new plan is being overseen by the Community Safety Reference Group, which includes both the City of Fremantle and WA Police.

The Community Safety Plan will be guided by the feedback received during stakeholder and community engagement, and will set out clear timelines, targets and responsibilities for addressing community safety issues.

Police statistics show that crime in Fremantle is relatively low, but like any major centre we do have our issues and we have to collaborate as a community to ensure Fremantle  is an even more safe and welcoming place.

It will be really valuable for people to let us know what their recent experiences in Fremantle have been like – both good and bad – so we know what’s working well and what areas we need to focus on in the new plan.

People can visit the City’s My Say Freo website to share their thoughts in a short survey and access information about current community safety initiatives.

They can also use an interactive map to pin point the places in Fremantle they like to visit and also the places where they feel uncomfortable or unsafe.

The City of Fremantle’s Community Safety Team patrols the city centre and surrounding suburbs from 7am-2am on Wednesday-Saturday, and from 7am-9pm on Sunday-Tuesday.

Fremantle is also one of just three local governments in Western Australia to have a CCTV network that is monitored in real time.

For more information and to complete the Community Safety survey visit the Community Safety and Crime Prevention Plan page on the My Say Freo website.

The survey closes on 12 April.